--- title: "Family offices: the new power players in global investment" description: By 2035, family offices are projected to hold more assets than hedge funds, signaling a major shift in the financial landscape and creating a wealth of opportunities. Sarah May-Brown, Partner at Knight Frank's Private Office, sheds light on the significant trends shaping private wealth in the global market. image: https://apac.knightfrank.com/hubfs/Sarah%20May-Brown-2.png --- [![kf logo red](https://apac.knightfrank.com/hs-fs/hubfs/kf_Logo_red.png?width=175&height=65&name=kf_Logo_red.png "kf logo red")](http://www.knightfrank.com) # Family offices: the new power players in global investment - [Home](https://apac.knightfrank.com/) - Blog Details ![](https://apac.knightfrank.com/hubfs/Sarah%20May-Brown-2.png) ** [Ahfisah Rahman](https://apac.knightfrank.com/horizon/content/author/ahfisah-rahman) ** January 24 2025 By 2035, family offices are projected to hold more assets than hedge funds, signaling a major shift in the financial landscape and creating a wealth of opportunities. Sarah May-Brown, Partner at Knight Frank's Private Office, sheds light on the significant trends shaping private wealth in the global market.     --- For more insights, please download the latest edition of Knight Frank’s Asia-Pacific Outlook series, Charting New Horizons: 25 Trends Shaping 2025, report below. ![Bottom](https://apac.knightfrank.com/hs-fs/hubfs/Bottom.png?width=800&name=Bottom.png "Bottom")   [ Download Now ](https://apac.knightfrank.com/horizon#download_form) - [Related Videos](https://apac.knightfrank.com/horizon/content/topic/related-videos) #### [Ahfisah Rahman](https://apac.knightfrank.com/horizon/content/author/ahfisah-rahman) Content and PR Director, Knight Frank, Asia Pacific #### Related Articles [![Asia-Pacific Real Estate 2026: Hunting for value amid volatility](https://apac.knightfrank.com/hubfs/Asia-Pacific%20Real%20Estate%202026.jpg)](https://apac.knightfrank.com/horizon/content/asia-pacific-real-estate-2026-hunting-for-value-amid-volatility) #### [Asia-Pacific Real Estate 2026: Hunting for value amid volatility](https://apac.knightfrank.com/horizon/content/asia-pacific-real-estate-2026-hunting-for-value-amid-volatility) ** January 15, 2026 [![South Korea emerges as a two-way bridge for private credit capital](https://apac.knightfrank.com/hubfs/Horizon%20Part%202%20-%20Blog%20South%20Korea.png)](https://apac.knightfrank.com/horizon/content/south-korea-emerges-as-a-two-way-bridge-for-private-credit-capital) #### [South Korea emerges as a two-way bridge for private credit capital](https://apac.knightfrank.com/horizon/content/south-korea-emerges-as-a-two-way-bridge-for-private-credit-capital) ** October 06, 2025 [![India's real estate sees a quiet shift with private credit](https://apac.knightfrank.com/hubfs/Horizon%20Part%203%20-%20Blog%20India.png)](https://apac.knightfrank.com/horizon/content/indias-real-estate-sees-a-quiet-shift-with-private-credit) #### [India's real estate sees a quiet shift with private credit](https://apac.knightfrank.com/horizon/content/indias-real-estate-sees-a-quiet-shift-with-private-credit) ** October 06, 2025 [![Australia's private credit market set for sustained growth as traditional lending tightens](https://apac.knightfrank.com/hubfs/Horizon%20Part%203%20-%20Blog%20Australia.png)](https://apac.knightfrank.com/horizon/content/australias-private-credit-market-set-for-sustained-growth-as-traditional-lending-tightens) #### [Australia's private credit market set for sustained growth as traditional lending tightens](https://apac.knightfrank.com/horizon/content/australias-private-credit-market-set-for-sustained-growth-as-traditional-lending-tightens) ** October 06, 2025 [![Private credit's growing role in Asia-Pacific real estate financing](https://apac.knightfrank.com/hubfs/Horizon%20Part%203%20-%20Blog%20Drivers.png)](https://apac.knightfrank.com/horizon/content/private-credits-growing-role-in-asia-pacific-real-estate-financing) #### [Private credit's growing role in Asia-Pacific real estate financing](https://apac.knightfrank.com/horizon/content/private-credits-growing-role-in-asia-pacific-real-estate-financing) ** October 06, 2025 #### Categories [ Featured Article](https://apac.knightfrank.com/horizon/content/tag/featured-article) [ Part 1](https://apac.knightfrank.com/horizon/content/tag/part-1) [ Related Videos](https://apac.knightfrank.com/horizon/content/tag/related-videos) [ Featured Videos](https://apac.knightfrank.com/horizon/content/tag/featured-videos) [ Part 2](https://apac.knightfrank.com/horizon/content/tag/part-2) [ Part 3](https://apac.knightfrank.com/horizon/content/tag/part-3) Copyright © Knight Frank Asia Pacific Pte Ltd. 2025. 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